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E-commerce · Digital Commerce

A global online storefront for handcrafted rugs

We gave a handcrafted-rug brand a fast, image-rich e-commerce experience — multi-currency, mobile-first and built to convert browsers into buyers.

Eleven Carpets — project cover
Industry
Retail · Home Décor
Services
Digital Commerce, Custom Software
Timeline
4 months
Key result
2.3× online conversions
2.3×
Online conversions
60%
Faster page loads
15+
Countries shipping
48%
Sales from mobile

The challenge

Eleven Carpets makes beautiful, hand-tufted rugs — but their reach was limited to offline buyers and a slow, dated storefront. They needed an online experience that did justice to the craftsmanship and sold to customers across the world, in their own currency.

Our approach

We designed and built a fast, visual-first storefront focused on one thing: turning admiration into purchase. Large, sharp product galleries, curated collections, multi-currency pricing and a frictionless enquiry-to-checkout flow let buyers shop with confidence from anywhere.

  • Image-rich, mobile-first storefront with curated collections
  • Multi-currency pricing (INR / USD / AUD) and global shipping logic
  • WhatsApp enquiry + streamlined checkout for high-ticket orders
  • SEO and performance tuning for fast, discoverable product pages

For the first time, customers anywhere in the world can see our work the way it deserves to be seen — and buy it.

The results

The new storefront loads dramatically faster, ranks for the products that matter, and converts more than twice as many visitors. Eleven Carpets now ships internationally and takes a growing share of orders straight from mobile.

“Fastliq understood our craft and built a store that finally reflects it. Our online orders have never been stronger.”
PM
Prince Maurya
Founder, Eleven Carpets

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